Introduction
A revised ESG direction from the board landed first in the 2024 Sustainability Report, the one place it had to be stated in full. QSR Brands (M) Holdings Bhd, a food and beverage group based in Malaysia operating quick-service restaurant brands, appointed Walk Production to design and produce it. The scope covered concept development through to final print delivery.
Our sustainability report design scope covered data visualization and layout for the full English-language report. Structure carries the harder half of the difficulty. Many family business groups and free zone operators in the region also report against a multi-segment structure. Their sustainability data spreads across several business lines rather than one clean division.
Our Solutions
Conceptual development and report framework
The team began by working with QSR Brands’ sustainability team to shape the report’s narrative arc. The concept needed to tie together multiple pillars, including environmental resilience, social investment and governance improvements, under one cohesive theme aligned with the Group’s revised direction.
The framework follows the Group’s five sustainability pillars: ethics and governance, environmental resilience, workplace environment, responsible production and supply chain, and community engagement. Each chapter opens with headline metrics before moving into detailed commentary.
Visual and layout design
The visual direction drew from QSR’s corporate palette while introducing organic textures and gradient treatments that signal environmental awareness. Page layouts were designed to hold GRI disclosure references without appearing cluttered or overly technical.
The graphic design team created distinct section identities using color-coded chapter markers and typographic hierarchy. Pull quotes, sidebars and case study panels break up lengthy disclosure sections so readers can locate relevant information quickly across the full report.
Infographic design and print production
Performance data, from carbon emissions tracking to supply chain traceability metrics, was translated into infographic visuals that communicate trends at a glance. Custom chart styles maintain consistency across the report while accommodating different data types.
The print-ready files were prepared to commercial printing specifications. Color proofing and pre-press checks were completed before the production run. Final delivery included both digital and printed editions distributed to key stakeholders and regulatory bodies.
The Results
The completed Sustainability Report 2024 gives QSR Brands a disclosure document that communicates its revised ESG direction. The publication aligns with GRI Standards and supports the Group’s transparency commitments to investors, regulators and industry partners.
Stakeholders now have a clear reference point for QSR’s sustainability performance. Data is presented in formats that support both detailed review and high-level scanning, making the report practical for diverse reader needs.
Related Questions
Why is the QSR Brands report organized around five pillars?
A QSR group operates across a multi-segment value chain, so sustainability content can sprawl. The 2024 report follows the Group’s five pillars, from ethics and governance to community engagement, and each chapter carries headline metrics first, then commentary, so readers can follow QSR’s direction section by section.
What sits inside the QSR Brands sustainability report scope?
Conceptual development, visual and layout design, infographic design, plus printing and delivery. Walk Production delivered the report end-to-end so QSR’s sustainability team could focus on the editorial content and the disclosure rather than coordinating the publication across multiple suppliers under the reporting calendar.
Why does the QSR Brands report align with GRI Standards?
GRI is the disclosure framework most listed groups in QSR’s category use. Aligning with GRI gives investors, regulators and industry partners a familiar structure to read the report against, and it supports QSR’s transparency commitments. The visual design holds the framework requirements without making the document feel purely technical.
How does the QSR Brands report handle GRI references within the layout?
Each section carries its GRI disclosure numbers beside the heading. The About This Report section, for example, is tagged GRI 2-2, 2-3 and 2-5, so readers checking the report against the framework find the disclosure on the page they are reading.
Why pair infographics with detailed text in the QSR Brands report?
Sustainability data can be read at two depths. Infographics surface the trends at a glance for stakeholders scanning the report. Detailed text and case study panels carry the underlying disclosure for stakeholders working through the document for analysis. Pairing the two lets the same report serve both readings without forcing one audience to do the other audience’s work.
