Renewable Energy
Ditrolic Energy Rebranding
Brand Activation
Visual identity system unifying solar, wind, and energy storage divisions under one brand.
View Case Study
Brand Activation Dubai.
Walk Production delivers brand activation services for new and refreshed brands across Dubai and the UAE. We carry the transition from approved brand strategy and design through to consistent rollout across your organisation, vendors, and external communications.
A brand activation project runs 2 to 4 weeks and covers internal brand training, vendor onboarding, and coordinated launch material development. The same team that designed your brand also rolls it out, so vendors are briefed clearly and internal staff understand the brand story from the people who built it.
Walk Production
at a glance.
2018
Established track record
40
In-house specialists
6
Activation services
4
Launch material categories
Activation
services.
Our activation services cover every aspect of bringing your brand to life across your organization and market.
01 Internal Training
Brand workshops for staff explaining the new brand, usage standards, and their role in brand delivery. Helps everyone understand and champion the brand.
02 Vendor Onboarding
Online briefing sessions for agencies, printers, and suppliers on brand standards and material specifications. Helps external partners apply your brand correctly.
03 Launch Campaign
Announcement materials and stakeholder communications. Coordinates internal and external launch timing.
04 Material Rollout
Coordinated rollout planning for priority brand materials at launch. Covers rollout briefs, timing schedules, and quality control at every stage.
05 Implementation Monitoring
Review of brand applications to identify and correct inconsistencies. Catches issues before they become established.
06 Brand Guardianship
Ongoing review and approval of materials to maintain brand standards. Protects your brand investment as you scale.
Internal Training
Brand workshops for staff explaining the new brand, usage standards, and their role in brand delivery. Helps everyone understand and champion the brand.
Vendor Onboarding
Online briefing sessions for agencies, printers, and suppliers on brand standards and material specifications. Helps external partners apply your brand correctly.
Launch Campaign
Announcement materials and stakeholder communications. Coordinates internal and external launch timing.
Material Rollout
Coordinated rollout planning for priority brand materials at launch. Covers rollout briefs, timing schedules, and quality control at every stage.
Implementation Monitoring
Review of brand applications to identify and correct inconsistencies. Catches issues before they become established.
Brand Guardianship
Ongoing review and approval of materials to maintain brand standards. Protects your brand investment as you scale.
Five-step
activation process.
Our structured process supports a coordinated brand launch across all touchpoints. Total timeline: 2 to 4 weeks for standard activations.
01
Activation Planning
We develop the rollout timeline, stakeholder communication plan, and material handoff schedule. Coordinates internal and external launch timing.
- Activation plan
- Stakeholder map
02
Internal Launch
Staff briefings, brand training sessions, and internal materials your team can share. Your team understands and can champion the brand before external launch.
- Brand training
- Internal materials
03
Vendor Onboarding
Online briefing sessions with key suppliers and agencies on brand standards. Helps external partners get ready for material rollout.
- Vendor briefings
- Specification packs
04
Material Rollout
Coordinated rollout planning for priority brand materials at launch. Quality control at every stage.
- Launch materials
- Quality control checklist
05
External Launch
Public announcement, digital transition, and customer communications. Coordinated across all channels.
- External launch
- Monitoring report
Our
activation work.
Property
Magma Group Corporate Rebranding
Brand Activation
Full corporate identity for a property group transitioning from its hospitality heritage.
View Case Study
Aviation
Raya Airways Social Media
Brand Activation
Client-approved aviation visuals, video editing, and social media content for a regional cargo airline.
View Case Study Brand activation
packages.
We offer brand activation at different scope levels depending on your organization size and launch requirements. Pricing scales with scope; request a quote.
Why brands
choose us.
Same Team, No Re-Briefing
The branding team that built your identity also runs the activation. The launch designer already knows what every color, mark, and tone rule means, so internal training and vendor briefings start the day the brand is signed off.
We Train Your Team
We conduct brand workshops that help staff understand and deliver the brand promise. Workshops are delivered via video conference for distributed teams.
We Manage the Rollout
We coordinate rollout of launch materials, briefing vendors and managing timelines for consistent delivery across all touchpoints.
Support Beyond Launch
Brand guardianship services are available after launch to maintain standards as your team creates new materials.
Launch
materials.
Four launch material groups, planned together so internal teams, customers, vendors, and digital channels all switch over on the same day.
01 Internal Communications
Staff announcement (email/memo), brand presentation for all-hands, desktop wallpapers, email signature templates, intranet portal content, and brand training materials.
02 External Communications
Press release, customer announcement, partner and supplier notifications, stakeholder letter for board and investors, and a full media kit.
03 Digital Launch
Website transition plan, social media rebrand (profiles, covers), email template updates, digital advertising updates, and app/platform updates where applicable.
04 Physical Launch
Signage transition plan, stationery rollout specifications, vehicle livery artwork, uniform design files, and workplace environment update plans. Walk Production creates artwork and rollout plans; appointed vendors execute installation.
Internal
Communications
Staff announcement (email/memo), brand presentation for all-hands, desktop wallpapers, email signature templates, intranet portal content, and brand training materials.
External
Communications
Press release, customer announcement, partner and supplier notifications, stakeholder letter for board and investors, and a full media kit.
Digital
Launch
Website transition plan, social media rebrand (profiles, covers), email template updates, digital advertising updates, and app/platform updates where applicable.
Physical
Launch
Signage transition plan, stationery rollout specifications, vehicle livery artwork, uniform design files, and workplace environment update plans. Walk Production creates artwork and rollout plans; appointed vendors execute installation.
Brand activation
questions.
Basic transition planning is typically included with branding projects. Comprehensive training and launch campaigns are scoped separately based on organization size and requirements.
Transition timelines depend on organization size and touchpoint complexity. Simple transitions take 2 to 4 weeks. Larger groups with offices across the Emirates or the wider GCC may require 2 to 3 months.
Yes, we conduct training sessions via video conference for distributed teams, whether your offices are in Dubai, Abu Dhabi, or across the GCC.
We develop transition plans that phase out old materials as they deplete. Immediate transition for high-visibility items; gradual transition for lower-priority materials.
Yes, we offer retainer services for ongoing material review, approval workflows, and brand consistency monitoring.
We maintain strict confidentiality during development. Launch timing and announcements are coordinated with your team.
Yes, we can provide activation services for brands created by other agencies. We review existing brand materials and guidelines before beginning activation.
Brand guardianship is ongoing monitoring and approval of brand applications to maintain consistency. We review new materials, provide feedback, and help keep standards in place as your organization creates content.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemized proposal within 1 week.
04
Kickoff
Brief finalized, project starts.