Property
Magma Group Corporate Rebranding
Corporate Rebranding
Full corporate identity for a property group transitioning from its hospitality heritage.
View Case Study
Logo Design Dubai.
Walk Production designs corporate logos for SMEs, DFM- and ADX-listed companies, multinationals, and government agencies across Dubai and the UAE. Since 2018, we have completed over 100 logo projects across 10 industries.
Every project ends with written rationale, a full artwork suite in vector and raster formats, and complete copyright ownership on handover. The in-house branding team works to a 4 to 6 week schedule. Where an Arabic lockup is in scope, it is drawn alongside the Latin mark rather than added later.
There are four routes: the logo on its own, or paired with basic corporate identity, full CI, or CI and brand guidelines. Each project presents 3 to 5 distinct concepts with written rationale, and you get up to 5 revision rounds. We design with trademark considerations in mind but do not provide legal advice.
Walk Production
at a glance.
Concepts arrive with written rationale, the artwork suite covers print, screen, and signage, and copyright transfers to you on handover.
2018
Established track record
40
In-house specialists
100+
Logo projects completed
100%
Original designs
Logo
deliverables.
Eight deliverables, from first concepts through to the files your signage and print vendors will actually open. Here is what lands on handover.
01 Logo Concepts
3 to 5 concepts, each with a written rationale covering the positioning and the reasoning behind the form. They are separate routes, not three versions of one idea.
02 Primary Logo
Full-color artwork in horizontal and stacked lockups. The stacked version earns its keep on tower signage, elevator lobbies, and any narrow application.
03 Secondary Versions
Simplified, single-color, and reversed (white) artwork for dark backgrounds. These cover what a full-color mark cannot handle: engraving, embroidery, vinyl, and single-color printing.
04 Responsive Versions
Favicon, social profile, and small-size artwork. The mark is redrawn where needed so it still reads at app-icon scale, not simply shrunk down.
05 Color Specifications
Pantone, CMYK, RGB, and HEX values for every brand color. Vendors quoting your signage, print, and merchandise all work from the same numbers.
06 Artwork Files
Vector files (AI, EPS, PDF) for print and scaling, plus raster files (PNG, JPG) at standard sizes. Organized in named folders so the right file is easy to find.
07 Usage Guidelines
Minimum size, clear space, and worked examples of incorrect use. Where a bilingual lockup is in scope, the guidelines also set how the Arabic and Latin marks sit together.
08 Logo Deck
The mark applied to stationery, signage, presentation covers, and digital screens, so approvers judge it in place, not on a white page.
Logo Concepts
3 to 5 concepts, each with a written rationale covering the positioning and the reasoning behind the form. They are separate routes, not three versions of one idea.
Primary Logo
Full-color artwork in horizontal and stacked lockups. The stacked version earns its keep on tower signage, elevator lobbies, and any narrow application.
Secondary Versions
Simplified, single-color, and reversed (white) artwork for dark backgrounds. These cover what a full-color mark cannot handle: engraving, embroidery, vinyl, and single-color printing.
Responsive Versions
Favicon, social profile, and small-size artwork. The mark is redrawn where needed so it still reads at app-icon scale, not simply shrunk down.
Color Specifications
Pantone, CMYK, RGB, and HEX values for every brand color. Vendors quoting your signage, print, and merchandise all work from the same numbers.
Artwork Files
Vector files (AI, EPS, PDF) for print and scaling, plus raster files (PNG, JPG) at standard sizes. Organized in named folders so the right file is easy to find.
Usage Guidelines
Minimum size, clear space, and worked examples of incorrect use. Where a bilingual lockup is in scope, the guidelines also set how the Arabic and Latin marks sit together.
Logo Deck
The mark applied to stationery, signage, presentation covers, and digital screens, so approvers judge it in place, not on a white page.
Five-step
design process.
Five stages, each ending in something you can review, not a status update. Total timeline: 4 to 6 weeks standard, accelerated delivery available.
01
Discovery
We go through your business, your buyers, and the marks you compete against on the same shelf or street. For an existing company, we review the current materials and where the brand sits today.
- Creative brief
- Competitor audit
02
Concept
The team studies your sector, maps the marks already in it, and develops concepts with the reasoning written down. Each one is a separate direction, so the choice is real.
- 3 to 5 concepts
- Logo rationale
03
Selection
Concepts are presented with the rationale behind each direction, over a video call your decision-makers can join. You pick one route to take forward.
- Concept deck
- Logo selection
04
Refinement
The chosen route goes through revision rounds. Color, typography, and proportion are settled on your feedback. Any Arabic lockup in scope is refined in step with the Latin mark.
- Refined logo
- Revisions
05
Finalization
Final artwork built out across every variation, color specification, and file format on the list. Handover comes as an organized folder structure your team and your vendors can navigate.
- Complete package
- All logo files
Our
logo work.
Renewable Energy
Ditrolic Energy Rebranding
Brand Identity
Visual identity system unifying solar, wind, and energy storage divisions under one brand.
View Case Study
Finance
Apex Equity Holdings
Brand Identity
Financial group brand identity consolidating all subsidiaries under one unified visual system.
View Case Study
Oil and Gas
EET Branding and SEO
Brand Identity
Full brand ecosystem and a search-visibility program for an offshore installation contractor in oil and gas.
View Case Study
Automotive
TGA Rebranding
Rebranding
Automotive detailing brand upgrade designed for stronger recognition with corporate clients.
View Case Study
Maritime
Lianson Fleet Group Rebranding
Corporate Rebranding
Corporate rebrand for a publicly listed marine group, from Icon Offshore Berhad to Lianson Fleet Group Berhad, reflecting the wider marine logistics and fleet portfolio.
View Case Study Logo design
packages.
Four levels, from the mark on its own to a documented brand system your vendors can follow. Pricing scales with scope; request a quote.
Compare the packages
| What is included | Logo | Logo + Basic CI | Logo + Full CI | Logo + CI + Guidelines |
|---|---|---|---|---|
| 3 to 5 logo concepts with rationale | Included | Included | Included | Included |
| Primary logo | Included | Included | Included | Included |
| Secondary versions | Included | Included | Included | Included |
| Responsive versions | Included | Included | Included | Included |
| Color specifications | Included | Included | Included | Included |
| Artwork files | Included | Included | Included | Included |
| Basic usage guidelines | Included | Included | Included | Included |
| Logo deck with mockup visuals | Included | Included | Included | Included |
| Business card design | Not included | Included | Included | Included |
| Letterhead design | Not included | Included | Included | Included |
| Envelope design | Not included | Included | Included | Included |
| Email signature template | Not included | Included | Included | Included |
| Corporate folder | Not included | Not included | Included | Included |
| PowerPoint template | Not included | Not included | Included | Included |
| Social media templates | Not included | Not included | Included | Included |
| Document templates | Not included | Not included | Included | Included |
| Brand guidelines manual | Not included | Not included | Not included | Included |
| Visual identity rules | Not included | Not included | Not included | Included |
| Application guidelines | Not included | Not included | Not included | Included |
| Tone of voice guidelines | Not included | Not included | Not included | Included |
| Best for | Businesses needing only a logo | New businesses starting out | Businesses needing full brand materials | Businesses planning to scale |
Why brands
choose us.
Logo Rationale Included
Each concept arrives with the argument attached: the positioning it carries, the references behind the form, and the reason for each color choice. That is what you need when a board or a group parent company asks why this mark and not another.
Designed In-House
The mark is drawn by the in-house branding team, with no freelancers and no white-labeling. Walk Production is the contracting party and the invoicing party, so one agency answers for the work.
Five-Step Process
Five stages with named deliverables and dates, run over video calls and a shared board. Each stage names what closes it, so progress stays visible.
Everything You Need
Handover covers concepts, final artwork in every listed format, color specifications, and usage guidelines. Your printer, signage vendor, and web team get the specifications they need to work from the files directly.
Types of
logos we design.
Six briefs come up most often, and each one changes how the mark has to behave. Here is what they involve.
01 Corporate Logo
For established companies, listed issuers, and large organizations. The mark has to survive annual reports, tower signage, uniforms, and screens for a decade or more without being redrawn.
Best for
- Listed companies
- Professional services
- Financial institutions
02 SME Logo
For growing companies that need a credible mark from the first pitch. Built to stretch, so a second office or a new service line does not force a redesign.
Best for
- Startups
- Free-zone companies
- Retail
03 Product Logo
Product and sub-brand marks that stay visibly tied to the parent brand while carrying their own name. Useful when a new line has to sell without leaning on the group name alone.
Best for
- Product lines
- Service divisions
- Spin-offs
04 Event Logo
Campaign and event marks for conferences, anniversaries, openings, and one-off initiatives. These live for a season, often across a stand, a stage backdrop, and a delegate badge.
Best for
- Exhibitions and conferences
- Launches
- Campaigns
05 Logo Refresh
An update that keeps the recognition you have already paid for and modernizes the execution. Often the right answer after a merger, a new parent company, or years of quiet drift.
Best for
- Dated logos
- Mergers and acquisitions
- Repositioning
06 Logo System
A coordinated set for a holding company and its subsidiaries. The rules decide how far each entity can differ before the group stops reading as one group.
Best for
- Group companies
- Franchise systems
- Multi-brand
Corporate
Logo
For established companies, listed issuers, and large organizations. The mark has to survive annual reports, tower signage, uniforms, and screens for a decade or more without being redrawn.
Best for
- Listed companies
- Professional services
- Financial institutions
SME
Logo
For growing companies that need a credible mark from the first pitch. Built to stretch, so a second office or a new service line does not force a redesign.
Best for
- Startups
- Free-zone companies
- Retail
Product
Logo
Product and sub-brand marks that stay visibly tied to the parent brand while carrying their own name. Useful when a new line has to sell without leaning on the group name alone.
Best for
- Product lines
- Service divisions
- Spin-offs
Event
Logo
Campaign and event marks for conferences, anniversaries, openings, and one-off initiatives. These live for a season, often across a stand, a stage backdrop, and a delegate badge.
Best for
- Exhibitions and conferences
- Launches
- Campaigns
Logo
Refresh
An update that keeps the recognition you have already paid for and modernizes the execution. Often the right answer after a merger, a new parent company, or years of quiet drift.
Best for
- Dated logos
- Mergers and acquisitions
- Repositioning
Logo
System
A coordinated set for a holding company and its subsidiaries. The rules decide how far each entity can differ before the group stops reading as one group.
Best for
- Group companies
- Franchise systems
- Multi-brand
Logo
questions.
Walk Production presents 3 to 5 logo concepts on each project, and every one comes with a written rationale explaining the strategic thinking behind it. The concepts are genuinely distinct routes rather than minor variations on a single idea, so you are choosing between real alternatives.
Standard projects include up to 5 rounds of revisions on your selected concept. This is usually sufficient to perfect colors, typography, and proportions.
Vector files come as AI, EPS, and PDF for print and scaling. Raster files come as PNG with transparency and JPG at standard sizes. Walk Production names and organizes the folders so your printer, signage vendor, and web team each know which file to take. Other formats are available on request.
Yes. On full payment, Walk Production transfers complete copyright to you and hands over all the original working files. From there you can use, modify, trademark, and license the logo however you like, with no restriction held back on our side.
We cannot provide legal guarantees. Walk Production designs original logos with trademark considerations in mind, keeping designs distinctive. We can work with your IP consultant during the design process and provide documentation to support your UAE trademark application.
Yes. A refresh keeps the recognizable parts of your mark while modernizing how it is executed. Walk Production weighs your existing brand equity first, then advises whether a light touch-up or a more thorough redesign is the right call.
Yes. Walk Production builds logo systems for holding companies and their subsidiaries, holding a clear visual link between the master brand and each sub-brand while still giving every entity enough identity of its own to stand apart.
Logo design creates the visual symbol representing your company. Branding is broader, including strategy, positioning, messaging, full visual identity, and guidelines. Many clients start with a logo from Walk Production and expand to branding later.
Keep exploring.
Corporate Identity
Take the mark into stationery, templates, and collateral, bilingual layouts included where in scope.
View Service
Brand Guidelines
Set the usage rules in a manual your vendors and agencies can follow.
View Service
Branding
Positioning, identity, and rollout when the work is bigger than the mark.
View ServiceStart a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemized proposal within 1 week.
04
Kickoff
Brief finalized, project starts.