Insurance
AIA Shared Services
Brand Guideline
Guidelines holding one insurance identity consistent across multiple country markets.
View Case Study
Brand Guidelines Dubai.
Walk Production creates brand guidelines for growing SMEs, corporates, listed companies, and multinational teams across Dubai and the UAE. Our manuals cover visual identity, brand architecture, application standards, and tone of voice.
A brand guidelines project typically takes 6 to 8 weeks and serves as the definitive reference for everyone who touches your brand. Brand guidelines are developed by the same in-house team that delivers our branding and corporate identity projects, keeping your brand assets and the manual that governs them aligned.
Walk Production
at a glance.
2018
Established track record
40
In-house specialists
100+
Branding projects completed
100+
Brand elements documented
Brand guideline
sections.
A full brand manual breaks into five core sections. Here is what each section covers.
01 Brand Overview
The strategic foundation of your brand. Brand story, mission, vision, values, brand personality, positioning statement, and target audience overview.
02 Visual Identity
Logo versions and usage rules, clear space, minimum size, color palette, typography, graphic elements, imagery direction, and iconography style.
03 Brand Architecture
Masterbrand vs division usage, endorsed brand systems, sub-brand lockups, co-branding rules, and acquisition integration. Useful for family business groups and holding companies with subsidiaries.
04 Application Guidelines
How to apply your brand across stationery, marketing collateral, digital, environmental, event materials, and merchandise. Practical examples and specifications.
05 Tone of Voice
How your brand communicates in words. Brand persona, writing principles, do’s and don’ts, internal vs external communication, tagline usage, and boilerplate copy.
Brand
Overview
The strategic foundation of your brand. Brand story, mission, vision, values, brand personality, positioning statement, and target audience overview.
Visual
Identity
Logo versions and usage rules, clear space, minimum size, color palette, typography, graphic elements, imagery direction, and iconography style.
Brand
Architecture
Masterbrand vs division usage, endorsed brand systems, sub-brand lockups, co-branding rules, and acquisition integration. Useful for family business groups and holding companies with subsidiaries.
Application
Guidelines
How to apply your brand across stationery, marketing collateral, digital, environmental, event materials, and merchandise. Practical examples and specifications.
Tone
of Voice
How your brand communicates in words. Brand persona, writing principles, do’s and don’ts, internal vs external communication, tagline usage, and boilerplate copy.
Five-step
development process.
A structured process supports thorough documentation that your team can use. Typical timeline: 6 to 8 weeks depending on brand complexity and review cycles.
01
Structure
We define the guideline structure based on your brand complexity, user needs, and how the manual will be used. Outline approval before content development.
- Guideline structure outline
02
Content
We document visual standards, write usage rules, develop application examples, and craft tone of voice guidelines. Content drafted section by section.
- Draft content sections
03
Design
Professional layout of the brand manual with clear organization, visual examples, and practical formatting. The manual itself reflects your brand standards.
- Designed guideline draft
04
Refinement
Review with your brand team. Refinement based on practical usage considerations and stakeholder feedback.
- Revised guidelines
05
Delivery
Final brand manual in PDF format. Print-ready files supplied to your appointed printing vendor where print is required.
- Final guidelines
Our
guideline work.
Renewable Energy
Ditrolic Energy
Rebranding
A brand-guideline system spanning a renewable group's solar, wind and storage divisions.
View Case Study
Finance
Apex Equity Holdings
Rebranding
Rules governing application of a financial group's unified brand identity.
View Case Study
Automotive
TGA
Rebranding
Brand standards supporting an automotive detailing operator growing its corporate-client base.
View Case Study
Hospitality & Property
Magma Group
Corporate Rebranding
Documented guidelines for a hospitality and property group's identity after rebranding.
View Case Study
Maritime
Lianson Fleet Group
Corporate Rebranding
Identity standards for a listed marine group following its ICON Offshore rebrand.
View Case Study Brand guidelines
packages.
We offer brand guidelines at different complexity levels depending on your organization size and brand architecture. Pricing scales with scope; request a quote for your project.
Why brands
choose us.
Built for Real-World Use
Every page has a worked example: a correct one, a wrong one, and the rule that separates them. Your marketing executives, agency partners, and procurement vendors can pick up the manual and apply it on day one without ringing back for clarification.
Typography, Voice, and Architecture
Logo rules are one chapter. We also document the type system, color application across digital and print, imagery direction, tone of voice with sample sentences, and brand architecture for parent and subsidiary marks.
Grows With Your Brand
Guidelines organized for businesses that scale. Add sections for new markets, products, or channels as your brand expands across the UAE and the wider GCC, without restructuring.
You Own the Files
We provide editable source files so your team can update guidelines as your brand evolves. Or we maintain them on retainer.
Brand manual
formats.
We deliver brand guidelines in formats suited to how your organization will use them.
01 Interactive PDF
- Clickable navigation and searchable text
- Embedded examples and visual references
- Easy to distribute, update, and version
Best for
- Day-to-day reference
- Vendor sharing
- Distributed teams
02 Printed Manual
- Premium bound book for tactile reference
- Boardroom and key stakeholder presentation
- Archival format that signals brand investment
Best for
- Executive presentations
- Boardrooms
- Important partners
03 Online Brand Portal
- Web-based guidelines with downloadable assets
- Search, filtering, and user management
- Requires additional web development
Best for
- Large organizations
- Frequent updates
- Controlled access
Interactive
PDF
- Clickable navigation and searchable text
- Embedded examples and visual references
- Easy to distribute, update, and version
Best for
- Day-to-day reference
- Vendor sharing
- Distributed teams
Printed
Manual
- Premium bound book for tactile reference
- Boardroom and key stakeholder presentation
- Archival format that signals brand investment
Best for
- Executive presentations
- Boardrooms
- Important partners
Online
Brand Portal
- Web-based guidelines with downloadable assets
- Search, filtering, and user management
- Requires additional web development
Best for
- Large organizations
- Frequent updates
- Controlled access
Brand guidelines
questions.
In Walk Production's experience, guidelines earn their keep the moment more than one person is producing materials for your brand. The usual signals are a team over five people, work going out to external vendors, offices in more than one emirate, franchise networks, regular staff turnover, or simple plans to scale.
In practice, three things. New vendors pick different fonts and colors because no one told them which to use. Printed materials come back with the wrong logo lockup and have to be reprinted at cost. Marketing time disappears into answering the same brand questions every quarter. Walk Production's guidelines remove all three.
Length depends on brand complexity. Basic brand guidelines for SMEs are 40 to 50 pages. Comprehensive guidelines for corporates are 60 to 80 pages. Enterprise guidelines for multi-brand organizations exceed 100 pages.
Yes. Walk Production can refresh outdated guidelines, add the sections they are missing, such as digital applications or tone of voice, restructure them so they are actually usable, or extend the coverage to new brand elements. You do not have to start from scratch if the bones are sound.
Walk Production recommends reviewing guidelines annually for relevance. Updates are typically needed when you add new applications, expand into new GCC markets, or refresh visual elements.
Yes. As part of brand activation, Walk Production runs training sessions for your team and your key vendors. A guidelines document only works if the people producing materials understand it, so the training is there to make sure it is read and applied rather than left on a shelf.
Brand guidelines require an approved logo as a foundation. Walk Production can include logo design in your project, developing both the logo and guidelines in an integrated process.
Interactive PDFs work well for vendor distribution. They are easy to email and require no special software. We can also create vendor-specific extracts with only the relevant sections.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemized proposal within 1 week.
04
Kickoff
Brief finalized, project starts.