Introduction
BASF Malaysia commissioned a corporate gift set including a calendar, personalised notebook, festive packets, stickers and a custom gift box. The creative concept brings BASF’s company values to life through original comic art that reads across employees in different roles.
Walk Production took on the multi-component project, handling everything from conceptualisation and illustration through to coordinating print production and delivery across multiple locations.
Our Solutions
Concept and character-driven illustration
The concept turns BASF’s company values into superhero characters, each carrying a different organizational principle. Custom comic-style illustrations were created for every month. These depict the characters in scenarios that make abstract values tangible and memorable for the workforce.
The superhero concept was designed to read across a broad internal audience, from factory floor staff to corporate office teams. Corporate copywriting developed text that accompanies each illustration, making the values accessible across the organization.
Multi-component design and personalisation
The gift set required calendar design project coordination across five distinct items: a desk calendar, personalised notebook, festive packet set, sticker sheet and gift box. Each component shares the superhero visual language while serving its own functional purpose.
A standout element was the personalisation of notebooks with individual employee names. This makes each gift set feel individual rather than mass-produced. The sticker design extends the character system into collectible elements employees can use through the year.
Print coordination and multi-site delivery
Preparing five coordinated items with consistent color reproduction across different print substrates required careful production management. The calendar used recycled paper with Wire-O binding, and the gift box was specified with laminated art paper.
The full production scope was completed within a compressed timeline. Final gift sets were coordinated for delivery to multiple BASF locations, timed to arrive for the company’s year-end celebrations.
The Results
BASF Malaysia’s gift set delivered a values-driven experience to every employee. The superhero concept made corporate values memorable and shareable. The personalised notebooks added an individual touch that mass-produced gifts typically lack.
The project showed Walk Production’s capability to manage a multi-component production across five coordinated items, with a tight year-end timeline and delivery coordinated to multiple locations.
Related Questions
Why turn BASF’s company values into superhero characters?
Corporate values stated as a list on an HR slide rarely land with a workforce. Turning each value into a superhero character with a scenario makes the principle tangible and memorable, which is the difference between a calendar that gets used and one that goes in a drawer. The concept also reads across the breadth of BASF’s workforce, from factory floor to corporate office, where a more abstract treatment would split the audience.
What sits inside the BASF Malaysia gift set?
Five coordinated items: a desk calendar, a personalised notebook, a festive packet set, a sticker sheet and a custom gift box, all sharing the superhero visual language. The calendar uses recycled paper with Wire-O binding, and the gift box was specified with laminated art paper.
Why personalise BASF’s notebooks with individual employee names?
Personalisation turns a mass-produced gift into something that feels like it was made for the recipient. For an internal gift set whose purpose is to communicate values to every employee, the personalised name carries a signal that the values are meant for that person, not for the workforce in aggregate.
What did Walk Production manage across the BASF gift-set project?
Conceptualisation, illustration, copywriting, design across five components, print coordination covering multiple finishing techniques and delivery to multiple BASF locations. A single coordinated workstream meant BASF Malaysia did not have to manage the gift set across multiple suppliers under a tight year-end timeline.
