Introduction
Company values printed on a poster rarely survive contact with a factory floor. BASF Malaysia wanted its values to land with employees across very different roles, from plant floor to corporate office, without leaning on that kind of poster nobody reads. The chemicals company asked Walk Production for a full corporate gift set: a calendar, personalized notebook, festive packets, stickers, and a custom gift box, with the concept built around original comic art instead.
Once the set shipped, BASF’s values had turned into superhero characters staff could recognize on sight and notebooks bearing their own names, which is a different kind of engagement than a values statement in an email. Walk Production ran the full production, conceptualization through print, and coordinated delivery across multiple sites. A GCC business built around a family or holding structure gets the same benefit from one workstream covering creative, copy, and print ahead of a year-end deadline.
Our Solutions
Concept and character-driven illustration
The concept turns BASF’s company values into superhero characters, each carrying a different organizational principle. Custom comic-style illustrations were created for every month. These depict the characters in scenarios that make abstract values tangible and memorable for the workforce.
The superhero concept was designed to read across a broad internal audience, from factory floor staff to corporate office teams. Corporate copywriting developed text that accompanies each illustration, making the values accessible across the organization.
Multi-component design and personalization
The gift set required calendar design project coordination across five distinct items: a desk calendar, personalized notebook, festive packet set, sticker sheet and gift box. Each component shares the superhero visual language while serving its own functional purpose.
A standout element was the personalization of notebooks with individual employee names. This makes each gift set feel individual rather than mass-produced. The sticker design extends the character system into collectible elements employees can use through the year.
Print coordination and multi-site delivery
Preparing five coordinated items with consistent color reproduction across different print substrates required careful production management. The calendar used recycled paper with Wire-O binding, and the gift box was specified with laminated art paper.
The full production scope was completed within a compressed timeline. Final gift sets were coordinated for delivery to multiple BASF locations, timed to arrive for the company’s year-end celebrations.
The Results
BASF Malaysia’s gift set delivered a values-driven experience to every employee. The superhero concept made corporate values memorable and shareable. The personalized notebooks added an individual touch that mass-produced gifts typically lack.
The project showed Walk Production’s capability to manage a multi-component production across five coordinated items, with a tight year-end timeline and delivery coordinated to multiple locations.
Related Questions
Why turn BASF’s company values into superhero characters?
Corporate values stated as a list on an HR slide rarely land with a workforce. Turning each value into a superhero character with a scenario makes the principle tangible and memorable, which is the difference between a calendar that gets used and one that goes in a drawer. The concept also reads across the breadth of BASF’s workforce, from factory floor to corporate office, where a more abstract treatment would split the audience.
What sits inside the BASF Malaysia gift set?
Five coordinated items: a desk calendar, a personalized notebook, a festive packet set, a sticker sheet and a custom gift box, all sharing the superhero visual language. The calendar uses recycled paper with Wire-O binding, and the gift box was specified with laminated art paper.
Why personalize BASF’s notebooks with individual employee names?
Personalization turns a mass-produced gift into something that feels like it was made for the recipient. For an internal gift set whose purpose is to communicate values to every employee, the personalized name carries a signal that the values are meant for that person, not for the workforce in aggregate.
What did Walk Production manage across the BASF gift-set project?
Conceptualization, illustration, copywriting, design across five components, print coordination covering multiple finishing techniques and delivery to multiple BASF locations. A single coordinated workstream meant BASF Malaysia did not have to manage the gift set across multiple suppliers under a tight year-end timeline.
