Walk Production is a creative agency serving Dubai and the wider UAE. We run content marketing for corporate and B2B companies: strategy, then the content itself across blogs, case studies, whitepapers, reports, infographics, and video. Distribution, SEO, GEO, and monthly reporting sit in the same scope.
Copywriters, designers, and video producers work together on each retainer. Where a Dubai office publishes for buyers in several markets, one calendar covers them all, with market variants planned in from the start.
One monthly cycle carries six content formats, covering SEO blogs, ebooks and whitepapers, newsletters, infographics, video, and social assets. Content is written in English, with Arabic versions where bilingual scope is agreed. Every final draft comes from in-house writers, not AI. Retainers run a 6-month minimum. Results are not guaranteed.
In-house copywriters, designers, and video producers produce the content, and each retainer reports monthly on what it did.
Six content formats produced by one in-house team. Run them as a connected retainer, or commission a single format when a launch or an exhibition needs one.
Blog articles structured for traditional search and for citation in AI-powered search like ChatGPT, Gemini, and Perplexity. Each article is researched, written, and edited in-house, then linked back to the service pages it supports. Search rankings and traffic are not guaranteed.
Long-form content that sets out research, frameworks, and a considered position on a sector question. Both formats can run as gated downloads and collect registrations.
Email content for a list you already own: monthly newsletters, product updates, and nurture sequences. Sending schedule, segments, and unsubscribe handling are agreed before the first send.
Data and process diagrams drawn on-brand, sized for a report page, a social post, and a slide. Where an Arabic version is in scope, the layout is built to take the second language from the start.
Short-form social videos, explainers, and corporate features cut from written content you have already approved. Editing, motion graphics, subtitles, and post-production are handled in-house from approved source material. Subtitle files are supplied separately, so a second language can be added where included in scope.
Social posts, decks, and digital collateral that carry a campaign past the blog page. Where LinkedIn is the agreed channel, posts are written for it, not lifted from the article.
High-volume SEO blog program for an on-demand food delivery platform. Across nine months in 2019 and 2020, Walk Production published 1,890 articles; Ahrefs recorded more than 7,100 new keywords, comparing the 12 months before the engagement with the 12 months after it began.
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246 articles expanding organic visibility across consumer electronics search and buying-guide topics over 6 months.
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HR software platform with custom illustrations and a search-visibility program for competitive keywords.
View Case StudyTwo retainer tiers, separated by how much long-form work sits alongside the blog. Both include strategy, creation, and monthly reporting.
| What is included | Blog Content Service | Thought Leadership Service |
|---|---|---|
| Content strategy and pillar planning | Included | Not included |
| 4 to 8 blog articles per month | Included | Not included |
| Keyword research and SEO optimization | Included | Not included |
| GEO optimization for AI platforms | Included | Not included |
| Editing and proofreading | Included | Not included |
| WordPress publishing | Included | Not included |
| Monthly performance report | Included | Included |
| Content strategy | Not included | Included |
| Monthly blog articles | Not included | Included |
| Quarterly whitepaper or industry report | Not included | Included |
| Case study development | Not included | Included |
| Infographic design | Not included | Included |
| SEO and GEO optimization | Not included | Included |
| Promotion support | Not included | Included |
| Best for | Companies starting a search program from a low base | Regional head offices and B2B lead generation |
Six steps: strategy, planning, production, optimization, distribution, and reporting. The cycle repeats monthly, and each pass is scoped from the last one.
Audience personas, content pillars, and editorial direction. Each piece is mapped to a buyer stage before it enters the calendar, so the calendar is an outcome and not the brief.
Keyword research, gap analysis, and topic prioritization. Search volume, intent, and competitive difficulty are weighed together, and the sequence is agreed before writing starts.
In-house copywriters draft each piece while designers and video editors build the visuals alongside. Copy and artwork are produced on the same schedule, planned to move together.
Editors check facts, tone, and structure against the brief. Headers, meta, internal links, and answer-ready summary paragraphs are set for search and for AI platforms.
WordPress publishing, social repurposing, EDM scheduling, and partner outreach. One article is cut down into the posts, the email, and the deck slide that carry it.
A monthly review covering rankings, traffic, engagement, and AI citations, read against the previous month. What it shows sets the next quarter plan.
Five strategy steps that run before any writing, so the calendar answers to your commercial objectives.
We work out who you are writing for, what they already know, and where they look for the rest. Personas then set topics and formats.
We settle on 3 to 5 topic areas where your expertise is real and the demand is there. Those pillars then hold the whole calendar together.
We read what your competitors have already published and where the search demand goes unanswered. The gaps become the first briefs.
Quarterly calendars mapping topics, formats, and publication dates. Product launches, results dates, and the exhibition season are all read into the schedule.
Each calendar entry is tagged to a stage: awareness posts, comparison and case-study content, then proof content for the sales hand-off. Reporting then shows which stage is producing.
We work out who you are writing for, what they already know, and where they look for the rest. Personas then set topics and formats.
We settle on 3 to 5 topic areas where your expertise is real and the demand is there. Those pillars then hold the whole calendar together.
We read what your competitors have already published and where the search demand goes unanswered. The gaps become the first briefs.
Quarterly calendars mapping topics, formats, and publication dates. Product launches, results dates, and the exhibition season are all read into the schedule.
Each calendar entry is tagged to a stage: awareness posts, comparison and case-study content, then proof content for the sales hand-off. Reporting then shows which stage is producing.
Strategy, copywriting, design, and video come from the same in-house team. One brief covers all of them, and one account manager answers for the schedule.
Articles are prepared for traditional search and for AI platforms like ChatGPT, Gemini, and Perplexity. That means answer-ready openings, clean heading structure, and sources named on the page. Rankings and AI citations are not guaranteed.
We write for technical industries, regulated sectors, and corporate audiences, including finance, energy, real estate, logistics, and government briefs.
Each retainer includes a performance dashboard, a top-content review, and a plan for the month ahead. You approve the next month before production on it starts.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
