Property
Magma Group Corporate Rebranding
Brand Audit
Brand audit informing a property group transitioning from its hospitality heritage.
View Case Study
Brand Audit Dubai.
Walk Production delivers brand audits and brand assessments for established businesses, multinational corporations, DFM- and ADX-listed companies, and government agencies across Dubai and the UAE. We analyse your current position, competitive landscape, and stakeholder perceptions to inform strategic brand decisions.
A full brand audit takes 3 to 4 weeks and includes stakeholder research, competitive analysis, and prioritised recommendations. Brand audits are conducted by the same branding team that delivers our branding projects, so when audit findings recommend action, we can execute the recommendations directly.
Walk Production
at a glance.
2018
Established track record
40
In-house specialists
5
Audit phases
3-4
Week audit timeline
What you
receive.
Every brand audit delivers clear documentation to guide your brand decisions.
01 Brand Audit Report
A document detailing findings, gaps, strengths, and opportunities across all audit dimensions. Your complete reference for brand decisions.
02 Executive Summary
A concise overview suitable for leadership presentation. Highlights key findings and priority recommendations in a digestible format.
03 Competitive Analysis
A positioning matrix showing your brand relative to key competitors. Visual comparison and differentiation analysis.
04 Perception Summary
Stakeholder perception data with key themes and sentiment analysis. Gap identification between intended and actual perception.
05 Strategic Recommendations
Prioritized recommendations ranked by impact and feasibility. Implementation guidance for each recommendation.
06 Governance Framework
Guidelines for maintaining brand consistency going forward. Roles, approval processes, and monitoring recommendations.
Brand Audit Report
A document detailing findings, gaps, strengths, and opportunities across all audit dimensions. Your complete reference for brand decisions.
Executive Summary
A concise overview suitable for leadership presentation. Highlights key findings and priority recommendations in a digestible format.
Competitive Analysis
A positioning matrix showing your brand relative to key competitors. Visual comparison and differentiation analysis.
Perception Summary
Stakeholder perception data with key themes and sentiment analysis. Gap identification between intended and actual perception.
Strategic Recommendations
Prioritized recommendations ranked by impact and feasibility. Implementation guidance for each recommendation.
Governance Framework
Guidelines for maintaining brand consistency going forward. Roles, approval processes, and monitoring recommendations.
Five-phase
audit methodology.
Our systematic methodology combines qualitative insights with quantitative validation for evidence-based recommendations. Total timeline: 3 to 4 weeks for a full audit.
01
Discover
We conduct interviews and focus groups with key stakeholders including leadership, marketing, sales, and customer-facing teams. Perception mapping reveals how different groups view your brand.
02
Review
We evaluate brand applications across all touchpoints including print, digital, signage, and communications. This identifies inconsistencies in design, messaging, and implementation.
03
Benchmarking
We analyze your brand against key competitors and industry standards. This evaluates positioning, visual presentation, messaging, and market presence.
04
Survey
We deploy structured questionnaires measuring brand perception, awareness, and clarity among broader stakeholder groups. This validates qualitative findings with data.
05
Insights
We consolidate findings into a report with prioritized, actionable recommendations, plus a governance framework for ongoing brand management.
Our
audit work.
Finance
Apex Equity Holdings
Brand Audit
Brand review driving corporate refresh and subsidiary consolidation for a financial group.
View Case Study
Renewable Energy
Ditrolic Energy Rebranding
Brand Audit
Brand audit for a renewable energy company spanning solar, wind, and energy storage.
View Case Study Brand audit
packages.
We offer brand audits at different scope levels depending on your needs and the complexity of assessment required. Pricing scales with scope; request a quote.
Why brands
choose us.
Research-Led
Recommendations
Stakeholder interviews, customer surveys, brand usage audits, and competitor benchmarks all feed the same brief. Every recommendation in the report cites which source it came from, not the audit team's opinion.
Recommendations
You Can Act On
Audit reports include prioritized recommendations with implementation guidance. You know what to do next and in what order.
We Can Execute
What We Recommend
Unlike pure consultancies, we can execute recommendations ourselves. Audit findings translate directly into branding, design, and marketing projects.
Strictly
Confidential
Audit findings, stakeholder feedback, and recommendations are strictly confidential. Access is limited to your designated representatives.
When to
conduct an audit.
Brand audits are valuable before major brand decisions or when facing specific challenges.
01 Pre-Rebranding
Understand what to keep and change before investing in a rebrand.
02 Merger or Acquisition
Assess the brand equities of merging companies.
03 IPO Preparation
Ensure the brand meets investor expectations ahead of a DFM or ADX listing.
04 Market Expansion
Evaluate brand readiness before entering new UAE and GCC markets.
05 Brand Inconsistency
Document fragmentation across touchpoints.
06 Performance Decline
Diagnose brand factors affecting market position.
07 Leadership Change
An objective assessment for new leadership.
Pre-Rebranding
Understand what to keep and change before investing in a rebrand.
Merger or Acquisition
Assess the brand equities of merging companies.
IPO Preparation
Ensure the brand meets investor expectations ahead of a DFM or ADX listing.
Market Expansion
Evaluate brand readiness before entering new UAE and GCC markets.
Brand Inconsistency
Document fragmentation across touchpoints.
Performance Decline
Diagnose brand factors affecting market position.
Leadership Change
An objective assessment for new leadership.
Brand audit
questions.
A brand audit provides evidence for brand decisions, potentially saving significant investment by avoiding misguided directions. Audits often reveal immediate improvements that do not require a full rebrand. Most importantly, recommendations include prioritization so you can allocate investment where it has the greatest impact.
It is recommended but not required. An audit supports informed decisions about what to change and what to preserve, potentially saving significant investment by avoiding misguided rebrand directions.
A full brand audit takes 3 to 4 weeks. Visual audits take 2 weeks, and perception audits take 3 weeks. Timelines depend on stakeholder availability for interviews and survey response rates.
Typically 10 to 20 stakeholder interviews from leadership, marketing, sales, and customer-facing roles, plus broader survey distribution. We recommend representatives from groups with different perspectives.
Yes. We offer focused visual audits examining logo usage, color consistency, and design applications. This is appropriate when visual inconsistency is your primary concern.
Recommendations include scope and prioritization. We can quote and execute recommended work, or you can use our report as a brief for other partners.
Yes. All audit materials, stakeholder feedback, and recommendations are confidential. We sign NDAs and limit access to designated representatives, an approach suited to family business groups and government-related entities.
You can. The trade-off is that internal teams find it hard to critique work they themselves built, and they often cannot access competitor data or run customer interviews at arm's length. An external audit pairs your team's context with an outside perspective and benchmarking data.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemized proposal within 1 week.
04
Kickoff
Brief finalized, project starts.