Finance
Apex Equity Holdings
Rebranding
A brand review of a financial group ahead of consolidating subsidiaries into one system.
View Case Study
Brand Audit Dubai.
Walk Production delivers brand audits and brand assessments for established businesses, multinational corporations, DFM- and ADX-listed companies, and government agencies across Dubai and the UAE. We analyze your current position, competitive landscape, and stakeholder perceptions to inform strategic brand decisions.
A full brand audit takes 3 to 4 weeks and includes stakeholder research, competitive analysis, and prioritized recommendations. Brand audits are conducted by the same branding team that delivers our branding projects, so when audit findings recommend action, we can execute the recommendations directly.
A focused visual audit takes 2 weeks, a perception audit 3, and a full audit 3 to 4 weeks. Those are the three scopes. A full audit runs 10 to 20 stakeholder interviews alongside a survey. Recommendations arrive prioritized, so you can commission the work here or brief it elsewhere. All findings stay confidential.
Walk Production
at a glance.
2018
Established track record
40
In-house specialists
5
Audit phases
3-4
Week audit timeline
What you
receive.
Every brand audit delivers clear documentation to guide your brand decisions.
01 Brand Audit Report
A document detailing findings, gaps, strengths, and opportunities across all audit dimensions. Your complete reference for brand decisions.
02 Executive Summary
A concise overview suitable for leadership presentation. Highlights key findings and priority recommendations in a digestible format.
03 Competitive Analysis
A positioning matrix showing your brand relative to key competitors. Visual comparison and differentiation analysis.
04 Perception Summary
Stakeholder perception data with key themes and sentiment analysis. Gap identification between intended and actual perception.
05 Strategic Recommendations
Prioritized recommendations ranked by impact and feasibility. Implementation guidance for each recommendation.
06 Governance Framework
Guidelines for maintaining brand consistency going forward. Roles, approval processes, and monitoring recommendations.
Brand Audit Report
A document detailing findings, gaps, strengths, and opportunities across all audit dimensions. Your complete reference for brand decisions.
Executive Summary
A concise overview suitable for leadership presentation. Highlights key findings and priority recommendations in a digestible format.
Competitive Analysis
A positioning matrix showing your brand relative to key competitors. Visual comparison and differentiation analysis.
Perception Summary
Stakeholder perception data with key themes and sentiment analysis. Gap identification between intended and actual perception.
Strategic Recommendations
Prioritized recommendations ranked by impact and feasibility. Implementation guidance for each recommendation.
Governance Framework
Guidelines for maintaining brand consistency going forward. Roles, approval processes, and monitoring recommendations.
Five-phase
audit methodology.
Our systematic methodology combines qualitative insights with quantitative validation for evidence-based recommendations. Total timeline: 3 to 4 weeks for a full audit.
01
Discover
We conduct interviews and focus groups with key stakeholders including leadership, marketing, sales, and customer-facing teams. Perception mapping reveals how different groups view your brand.
02
Review
We evaluate brand applications across all touchpoints including print, digital, signage, and communications. This identifies inconsistencies in design, messaging, and implementation.
03
Benchmarking
We analyze your brand against key competitors and industry standards. This evaluates positioning, visual presentation, messaging, and market presence.
04
Survey
We deploy structured questionnaires measuring brand perception, awareness, and clarity among broader stakeholder groups. This validates qualitative findings with data.
05
Insights
We consolidate findings into a report with prioritized, actionable recommendations, plus a governance framework for ongoing brand management.
Our
audit work.
Renewable Energy
Ditrolic Energy
Rebranding
Auditing a renewable group's brand before bringing its divisions under one identity.
View Case Study
Hospitality & Property
Magma Group
Corporate Rebranding
Resetting brand fundamentals for a hospitality and property group before its rebrand.
View Case Study
Automotive
TGA
Rebranding
Assessing an automotive detailing brand repositioning for corporate accounts.
View Case Study
Insurance
AIA Shared Services
Brand Guideline
Reviewing and documenting identity standards across a multi-country shared-services division.
View Case Study
Maritime
Lianson Fleet Group
Corporate Rebranding
Reviewing brand direction for a listed marine group moving on from Icon Offshore.
View Case Study Brand audit
packages.
We offer brand audits at different scope levels depending on your needs and the complexity of assessment required. Pricing scales with scope; request a quote.
Compare the packages
| What is included | Visual Audit | Perception Audit | Full Brand Audit |
|---|---|---|---|
| Logo usage review across all materials | Included | Not included | Not included |
| Color consistency assessment | Included | Not included | Not included |
| Design application analysis | Included | Not included | Not included |
| Visual presentation benchmark vs competitors | Included | Not included | Not included |
| Recommendations for visual improvements | Included | Not included | Not included |
| Stakeholder interviews | Not included | Included | Not included |
| Perception mapping and analysis | Not included | Included | Not included |
| Brand awareness measurement | Not included | Included | Not included |
| Message clarity assessment | Not included | Included | Not included |
| Gap analysis | Not included | Included | Not included |
| Recommendations for perception improvement | Not included | Included | Not included |
| Stakeholder research and insights | Not included | Not included | Included |
| Brand usage review (visual audit) | Not included | Not included | Included |
| Competitive benchmarking and positioning matrix | Not included | Not included | Included |
| Quantitative perception survey | Not included | Not included | Included |
| SWOT analysis | Not included | Not included | Included |
| Strategic recommendations with prioritization | Not included | Not included | Included |
| Governance framework | Not included | Not included | Included |
| Executive summary for leadership | Not included | Not included | Included |
| Best for | Visual inconsistency is the primary concern | Concerns about how the brand is understood | Pre-rebrand, M&A, IPO, major brand decisions |
Why brands
choose us.
Research-Led
Recommendations
Stakeholder interviews, customer surveys, brand usage audits, and competitor benchmarks all feed the same brief. Every recommendation in the report cites which source it came from, not the audit team's opinion.
Recommendations
You Can Act On
Audit reports include prioritized recommendations with implementation guidance. You know what to do next and in what order.
We Can Execute
What We Recommend
Unlike pure consultancies, we can execute recommendations ourselves. Audit findings translate directly into branding, design, and marketing projects.
Strictly
Confidential
Audit findings, stakeholder feedback, and recommendations are strictly confidential. Access is limited to your designated representatives.
When to
conduct an audit.
Brand audits are valuable before major brand decisions or when facing specific challenges.
01 Pre-Rebranding
Understand what to keep and change before investing in a rebrand.
02 Merger or Acquisition
Assess the brand equities of merging companies.
03 IPO Preparation
Ensure the brand meets investor expectations ahead of a DFM or ADX listing.
04 Market Expansion
Evaluate brand readiness before entering new UAE and GCC markets.
05 Brand Inconsistency
Document fragmentation across touchpoints.
06 Performance Decline
Diagnose brand factors affecting market position.
07 Leadership Change
An objective assessment for new leadership.
Pre-Rebranding
Understand what to keep and change before investing in a rebrand.
Merger or Acquisition
Assess the brand equities of merging companies.
IPO Preparation
Ensure the brand meets investor expectations ahead of a DFM or ADX listing.
Market Expansion
Evaluate brand readiness before entering new UAE and GCC markets.
Brand Inconsistency
Document fragmentation across touchpoints.
Performance Decline
Diagnose brand factors affecting market position.
Leadership Change
An objective assessment for new leadership.
Brand audit
questions.
A Walk Production brand audit puts evidence behind your brand decisions, which can save real money by steering you away from the wrong direction. Audits often surface quick wins that need no full rebrand at all, and the recommendations come prioritized, so you spend where it makes the biggest difference.
It is recommended but not required. An audit supports informed decisions about what to change and what to preserve, potentially saving significant investment by avoiding misguided rebrand directions.
Walk Production completes a full brand audit in 3 to 4 weeks. Visual audits take 2 weeks, and perception audits take 3 weeks. Timelines depend on stakeholder availability for interviews and survey response rates.
Typically 10 to 20 stakeholder interviews from leadership, marketing, sales, and customer-facing roles, plus broader survey distribution. Walk Production's standard recommendation is representatives from groups with different perspectives.
Yes. Walk Production offers a focused visual audit that looks only at logo usage, color consistency, and how the design is applied across materials. It is the right scope when visual inconsistency is your main worry and you do not need a full perception study on top.
Every recommendation comes with scope and a priority order attached. From there, Walk Production can quote and carry out the recommended work itself, or you can hand the report to other partners and use it as a ready-made brief. The choice stays with you.
Yes. All audit materials, stakeholder feedback, and recommendations stay confidential. Walk Production signs NDAs and limits access to your designated representatives, an approach suited to family business groups and government-related entities.
You can. The trade-off is that internal teams find it hard to critique work they themselves built, and they often cannot access competitor data or run customer interviews at arm's length. An external audit pairs your team's context with an outside perspective and benchmarking data.
Start a
project.
The more context you share, the sharper our first response. A rough scope and timeline are enough to begin.
01
You submit
We confirm receipt and route to a project manager.
02
Discovery call
A 30-minute call to understand objectives and scope.
03
Proposal
Itemized proposal within 1 week.
04
Kickoff
Brief finalized, project starts.