Introduction
Kakitangan.com is a human resource management platform serving employers across the region. Walk Production was appointed to deliver a full website revamp and search visibility strategy for Kakitangan.com. The project scope covered UI/UX design, website development, custom illustrations, blog management, and SEO.
The multilingual nature of the regional market required careful attention to content architecture. The website needed to communicate software features clearly in English, Malay, and Chinese while maintaining a consistent brand experience across all language versions. Blog management and search optimization were included to help build the platform’s organic visibility over time.
Our Solutions
UI/UX design and custom illustrations
The UI/UX design used a vibrant color palette to convey professional friendliness while maintaining the credibility expected of business software. Navigation was structured around the key actions visitors take when evaluating HR platforms, such as feature comparison, pricing review, and demo requests. The creative direction balanced approachability with the functional clarity that B2B buyers require.
A library of custom illustrations and character designs representing diverse professional sectors was produced specifically for the platform. These assets depict professionals from various industries and backgrounds, reflecting the diversity of regional workplaces. The illustrations connect human-centred service with technical capability, giving Kakitangan a distinctive visual identity that sets it apart from competitors relying on generic stock imagery. Each character was drawn with consistent proportions and styling to keep the brand coherent across the website and marketing materials.
Multilingual content and website development
The website was developed in three languages, covering English, Chinese, and Malay, to reach a diverse business community. The SaaS website copywriting team developed messaging that communicates software features clearly across all language versions while remaining culturally appropriate. Each language version received original copy rather than a direct translation, allowing for natural phrasing.
Website development focused on mobile responsiveness and page speed, given that many HR administrators access platforms from mobile devices throughout the working day. The technical architecture supports language switching without disrupting user sessions or navigation context. Feature pages were structured to present complex HR capabilities in digestible sections, helping employers understand how the platform addresses their specific workforce management needs. Form integrations allow visitors to request demonstrations directly from feature pages.
SEO and blog management
The B2B SEO programme targeted commercial keywords, such as phrases related to online payroll systems and HR software. Technical SEO addressed site structure, metadata, and page load performance. On-page optimization aligned content with the search terms that employers use when researching HR software options for their organizations. Search outcomes depend on competition and search engine behavior and cannot be guaranteed.
Blog management established a regular publishing schedule covering HR topics that employers commonly search for. Articles address payroll considerations, leave management, employee onboarding, and workforce administration, building topical depth in the HR software space. This ongoing content approach is intended to support organic visibility over time while reinforcing main service pages through strategic internal linking and keyword coverage across a broad range of HR management topics.
The Results
The website serves as a lead-generation platform that has supported Kakitangan’s market presence among employers. The platform tracks a portfolio of organic keywords, with service-related terms reported by the client to reach competitive search positions for HR software phrases. Search performance is influenced by external factors, can change over time, and is not guaranteed.
The combination of multilingual content and a consistent search visibility programme is intended to support ongoing business development and customer acquisition, though outcomes are not guaranteed. The custom illustration library provides a distinctive brand asset that reinforces recognition across marketing channels and social media platforms beyond the website itself.
Project Gallery
Related Questions
Why is multilingual website design important for regional businesses?
Many regional markets include speakers of English, Malay, and Chinese within a single business community. Multilingual websites help software platforms reach wider audiences and demonstrate cultural awareness. For HR software specifically, employers often expect to interact with business tools in their preferred language for daily operations.
How do custom illustrations benefit SaaS website design?
Custom illustrations create distinctive visual identities that differentiate SaaS platforms from competitors using generic stock imagery. They help communicate software concepts visually and make abstract features more tangible. For HR platforms, illustrations showing diverse professionals reinforce the human element of workforce management technology.
What makes B2B SaaS SEO competitive?
B2B SaaS SEO involves competing for high-value commercial keywords against well-funded competitors. Progress generally depends on sound technical optimization, useful content, and strategic keyword targeting. Multilingual markets add further complexity through varied search behavior and differing search volumes across language segments.
How does blog content support HR software visibility?
A regular SaaS blog writing service targeting HR management topics can attract employers searching for guidance on payroll, leave, and workforce administration. Consistent publishing helps build topical depth in the HR software category. Blog articles also create internal linking opportunities that can strengthen the visibility of core product and service pages.
What website features help HR software platforms convert visitors?
Effective HR software websites tend to include clear feature explanations, accessible pricing information, demo request options, and mobile-responsive design. Intuitive navigation helps visitors evaluate capabilities quickly. Multilingual support expands reach to diverse employer segments, and well-placed calls to action guide visitors toward the next step.
