Introduction
Walk Production was engaged to run a three-month social media activation programme for Roca. The project scope covered content planning, graphic design, video editing, and monthly reporting for Facebook and Instagram.
Our Solutions
Content planning and brand localisation
We developed an editorial content plan that translated Roca’s international brand identity into content suited for regional audiences. The approach balanced product showcases, lifestyle imagery, and brand storytelling while adhering to consistent visual standards. Each content piece was crafted to introduce the brand’s product range and design philosophy to local consumers who may not be familiar with the brand.
Content calendars were structured around the three-month activation timeline, with each phase building audience familiarity and engagement. The planning process coordinated posts across Facebook and Instagram to maximise reach during the launch period. Campaign phases progressed from brand introduction through product education to community building, creating a logical content journey for new followers.
Visual storytelling and creative production
Our creative team designed a suite of social media assets using a minimalist aesthetic with soft neutrals accented by bold colors. Product imagery and contemporary settings gave the campaign a premium lifestyle direction. The visual approach reflected the brand’s international quality standards while incorporating local design preferences.
The content mix included reels, carousel posts, and static graphics designed to showcase product collections in aspirational contexts. Each piece of content functioned as a brand touchpoint, building recognition and follower loyalty from the first post. Design templates maintained consistency across both platforms while allowing flexibility for different content formats and campaign themes.
Video content and performance reporting
We produced video post-production work featuring product highlights and collection showcases tailored for social media formats. This scope covered editing, motion graphics, and format adaptation using approved source material. These videos demonstrated product features and design details in a way suited for Instagram Reels and Facebook feeds. Motion elements and transitions were crafted to maintain viewer attention while communicating key product attributes within short viewing windows.
Monthly insight reports tracked reach, visits, and follower growth across both platforms. At the conclusion of the three-month campaign, we delivered a structured content framework enabling Roca’s internal team to maintain consistency in their ongoing digital marketing efforts. This handover package included content templates, posting guidelines, and performance benchmarks for future reference.
The Results
The activation established Roca’s official Facebook and Instagram channels within the local digital landscape. Instagram and Facebook activity built Roca’s initial follower base during the campaign period, reflecting early brand awareness among local consumers. Reported figures are based on client-supplied and platform-supplied data, and outcomes can vary by market, timing, and audience and are not guaranteed.
The campaign delivered fully operational social media accounts and a content framework for ongoing management. This foundation supports Roca’s continued brand development through consistent digital communications and audience engagement.
Project Gallery
Related Questions
What is a social media activation campaign?
A social media activation campaign is a focused, time-bound effort to launch or revitalise a brand presence on social platforms. These campaigns involve intensive content production, structured posting schedules, and performance tracking to build initial momentum and audience engagement within a defined timeframe, typically three to six months.
How long does it take to establish a social media presence?
Initial establishment typically takes three to six months of consistent posting and engagement. During this period, brands build foundational content, develop visual consistency, and accumulate followers. Longer-term growth requires ongoing management and content refinement, and timelines can vary by market and category. A structured activation campaign can support this process through focused effort.
Why is localisation important for international brands entering new markets?
Localisation helps international brands connect with regional audiences by adapting messaging, visual style, and content themes to local preferences. While maintaining consistent brand standards, localised content feels more relevant and accessible to consumers in specific markets. This approach can build trust and familiarity more quickly than generic international content.
What platforms work for lifestyle and home brands in this region?
Facebook and Instagram remain effective for lifestyle and home brands targeting regional consumers. Instagram supports visual storytelling through images and reels, while Facebook offers broader reach and community engagement features. Platform selection depends on target demographics, product category, and the balance between visual content and informational messaging.
What deliverables should a social media activation include?
A typical activation can include content planning, graphic design, video editing and motion graphics, social-first copywriting, posting management, and performance reports. At campaign conclusion, brands often receive a content framework, design templates, and established accounts ready for ongoing internal or agency management and continued audience development.
