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Author·Account Director (Brand & Marketing)

Lee
Xin Ying.

Xin Ying is Account Director for Brand & Marketing at Walk Production, leading branding, corporate websites, and digital marketing for B2B and B2C clients.

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About

More on
Lee.

Xin Ying’s division carries both B2B and B2C clients, which are rarely served the same way. She is Account Director for Brand & Marketing at Walk Production, leading the branding and marketing division. Her team delivers strategic marketing solutions across both. She studied Communications & Media Studies and has been with the company for five years.

Retainer clients are the part that tests an agency, and Xin Ying manages those ongoing relationships month after month. She oversees the development of brand strategies, corporate websites, and digital marketing campaigns. Regular training sessions with her team members keep service delivery consistent. Her project experience includes companies such as Raya Airways, Magma Group, AIA Shared Services, Kaotim (Takaful Malaysia), and more.

Areas of expertise

  • Brand strategy
  • Corporate websites
  • Digital marketing
  • Retainer management
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